speaker-info

Erica Sykes

Your brand is a toilet, let me tell you why…….

Your brand is a toilet. Oh yes it is.

 

This talk will consider how and where people experience your brand and the affect this ultimately has on your bottom line.

 

Have you identified all the touch-points between your organisation and your audiences? What is a touchpoint, what constitutes an audience? Do your staff and suppliers have the same perceptions and expectations of your organisation and its product/service and experience as customers/end-users?  Should they?

 

Find out how you can strengthen your brand by walking through the journeys of your customers, staff, suppliers and stakeholders, and take away tips on how to control and influence their perceptions to improve your organisation’s performance.

My Sessions

Your brand is a toilet, let me tell you why…….

Your brand is a toilet. Oh yes it is.   This talk will consider how and where people experience your brand and the affect this ultimately has on your bottom line.   Have you identified all the touch-points between your organisation and your audiences? What is a touchpoint, what constitutes an audience? Do your staff […]

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